It isn’t easy to enter the European market. Not only is the competition too tough but one also has to meet a whole bunch of requirements in order to gain entry into this market. However, one cannot simply avoid the European market because it has a huge potential. For, this market consists of as many as 25 + countries.
However, it isn’t so difficult to access this market. Slowly and gradual, things are getting simpler and easier. For instance, no longer does one have to fulfil the technical requirements of each country separately. They have been brought together on a singular scale. Thus, the formulation of European Union (EU) has made things fairly easy for the Indian exporter. Now, the laws for exporting to each country are almost the same.
One of the mandatory requirements to sell products in Europe is an ISO 9001 certification. It is the sign of the standing of the manufacturer. However, a mere ISO 9001 shall not be enough to get a CE mark on the produce. It is a long procedure.
The CE Mark is a telling of the quality of the products. The full form of CE is Communaute Europeen i.e. European Community. Once the final produce has been marked ‘CE’, it can be sold anywhere in the internal market of Europe. This mark is representative of the fact that the product is in compliance with the law. The CE mark is a requisite for each and every manufacturer under the New Approach Directives. The CE mark means that the product isn’t hazardous to the consumer’s health.
However, in order to get the CE mark one needs to figure out the requisite rules. Hence, one needs to know of all the New Approach Directives that apply to their product. One needs to produce a document which states the “Declaration of Conformity” to the New Approach Directives. The CE mark is bequeathed by either the manufacturer or the representative.